The 30 second and 60 second format commercial is an art unto itself. Because they are so short, every shot takes on an importance not seen in longer format videos. These require a huge amount of pre-production planning to be sure that every second is used effectively.
We love the challenge of capturing an audiences’ attention and telling a compelling story efficiently, especially when that attention is being pulled by hundreds of channels and show options. There is a real opportunity to capture a brand, highlight a product and leave them wanting more with a call to action. We’ve worked on both regional and national broadcast spots.