It’s no secret that there is no “one size fits all” approach to video production. No two businesses operate in quite the same way – for evidence of this, look no farther than your closest competitor. If you did, you’d probably see a very different organization run and executed in a very different way, even though you’re ostensibly operating in the same space. If you accept this as an objective fast, then it’s also important for you to understand that video production and MOBILE video production are two completely different things. Just as you need to play to the strengths of the business itself to create unique videos, the same is true for the delivery mechanism of that content – and how it is likely to be experienced for the first time.
First thing’s first: if you’re wondering whether or not you need to worry about video versus mobile video at all, the answer is easy. You should be. End of story. According to one recent study that was conducted by IAB, 50% of people in the United States indicated that they view video content on their mobile devices. The industry is responding accordingly, as spending on mobile video across the board has increased an incredible 18% since 2014 according to the AOL Platforms US State of the Video Industry Report. Research from Google even found that people are more likely to view video ads on smartphones than they were on desktops by a significant margin.
Make no mistake – mobile corporate video needs to be just as sleek, as attractive and as high quality as videos that are intended for desktop computers or even televisions. The specifics of how that breaks down, though, vary slightly.
Even the biggest mobile phone screen today is still smaller than the smallest television set or computer monitor, so your entire approach to HOW you film needs to change. You need to make sure that important information is properly conveyed on such a small screen for maximum impact, which will likely result in adjustments to everything from lighting to the size of any graphics you use. You also need to think about HOW mobile video is being viewed – many people watch videos in public places like during their morning commute on the train, so you’ll need to rely even more heavily on visuals over sound than you normally would if your content were being viewed in a private, quiet environment.
This is all one of the major reasons why video production companies are so important – they can help make sure your video collateral isn’t just optimized for your BRAND, but for the way your users will actually be experiencing them for the first time.
If you would like to talk to someone more directly about your video production goals, or if you’re looking to leverage the full might of the mobile video revolution to your advantage, don’t delay – contact INLINE Productions in Columbus, Ohio today for more information.